My name is Diana, Marketing & Communications Manager at Van der Valk Systemen/ Horti Systems. In addition to managing the marketing team, I am primarily concerned with inspiring, informing and convincing existing and prospective clients and colleagues.
Diana | Marketing & Communications Manager
Because we operate in both existing and new markets, this position has changed a lot over the years. In new markets, we started with a piece of market exploration and positioning. Then we worked on image and branding. Making sure customers know who we are, what product range we have and how we can serve them.
For example, we are visible online on our own and other websites, on social media and through digital newsletters. But we are also active offline. We advertise in trade magazines and exhibit at various trade fairs in the country and abroad, for which we do design and organization. We also organize trainings and webinars, given by my sales colleagues. Since the arrival of my team members, we have done a nice job in the field of content creation and graphic design and work entirely without an advertising agency.
Because the numbers of clients and the number of activities is constantly increasing (thankfully!), I also work a lot on optimizing work processes. For example, there are different protocols and scripts for different activities so that we don’t overlook anything.
With the increase in the number of colleagues, internal communication has also become increasingly important and part of marketing’s tasks. The app ‘ValkInside’, launched and managed by us, has become indispensable and now registers around 1,000 interactions per week!
The fun part of my job is researching and setting up new activities. One of my latest projects is setting up a marketing automation strategy with the implementation of HubSpot. This allows us to optimize customer journeys and drive data. Because new opportunities in marketing are constantly emerging, there is continually room for growth. That keeps the profession interesting for me.
What I like about this company is my colleagues. We work hard and have a serious drive. But there is also so much humour. We go through a lot together and are a bit like siblings in this family company. I think that we can be proud of what we accomplish together.
